A study of the use of line application media behavior of the elderly in Ban Kut Kraisorn, Nong Mi Subdistrict, Kut Chum District, Yasothon Province A study of the use of line application media behavior of the elderly in Ban Kut Kraisorn, Nong Mi Subdistrict, Kut Chum District, Yasothon Province

Abstract

The purpose of this research is to study behavior of using Line application and satisfaction from using Line application among Ban Kut Kraisorn elderly people. The data were collected by in-depth interviews. (In-depth Interview) A group of 10 elderly people participating in activities with Ban Kut Kraisorn community, aged 60-80 years old, who regularly use the LINE application for more than 3 months. The elderly use the Line application on a daily basis, averaging 1-4 hours per day. received content in many forms, namely 1) animations/videos 2) still images, graphics 3) stickers 4) articles, various information, and received various types of content as follows: (1) health knowledge information (2) about Dharma ( 3) How To (4) Greetings (5) Encouragement Quotes (6) Alarms (7) Rude (8) Jokes The feeling of the content will be different. And it also affects the feeling of the content sender as well. The elderly see that the LINE application is suitable for their group. And think that it is useful both in terms of providing useful and fast news content, making people up-to-date. And it's a good tool to help solve loneliness.