Strategy for creating and developing artistic ecology of Lijiang Painting School Strategy for creating and developing artistic ecology of Lijiang Painting School

Main Article Content

Wu Yanyun
Pichai Sodbhiban

Abstract

This article focuses on the brand development and growth strategy of Lijiang Painting School. in the cultural and ecological environment in Guangxi area the goal is to create a path towards sustainable development. Go through the strategy review and explore the methods. combined with identifying flaws in the development process and propose corrective measures A possible strategy for the development of the Lijiang School of Painting is thus suggested. This article has explored ways to achieve sustainable development and identified issues that need attention in the development of the Lijiang School of Painting. By reviewing the literature, studying the relationship between customs and ethnic cultures of the region, observing, interviewing, asking questions, brainstorming ideas, and guidelines for establishment. and development to cover branding strategies for sustainable art school development. The study concluded that in order for the Lijiang School of Painting Achieving sustainable development in the contemporary art ecosystem It is necessary to focus on reasonable positioning. Strengthen inner strength and responds actively to social interactions and challenges. This conclusion not only provides a clear strategic direction for the development of the Lijiang School of Painting. But it also offers valuable insights for art genres in other regions that face similar challenges.

Article Details

How to Cite
Yanyun, W., & Sodbhiban, P. (2024). Strategy for creating and developing artistic ecology of Lijiang Painting School: Strategy for creating and developing artistic ecology of Lijiang Painting School. RATANABUTH JOURNAL, 6(1), 448–462. Retrieved from https://so07.tci-thaijo.org/index.php/rtnb/article/view/4483
Section
Research Article

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