Sustainable Strategic Management in Public Communications of The Cultural Heritage and Wisdom of Guangxi Bronze Drums for The Creative Economy Sustainable Strategic Management in Public Communications of The Cultural Heritage and Wisdom of Guangxi Bronze Drums for The Creative Economy

Main Article Content

Liu Lei
Pichai Sodbhiban
Narinthra K-so

Abstract

          In the long history of mankind Different countries and nations have created colorful and distinctive cultures. Established its own original culture and cultural traditions. and make the world we live in bright and colorful. Guangxi Province has a long history of civilization and has many intangible cultural heritages, such as willows, hydrangeas, Zhuang cloths, bronze drums and many others. Especially the bronze drum is an intangible cultural heritage, a symbol of Guangxi's ancient culture. Guangxi is therefore known as the source of bronze drums. Local intangible cultural heritage These drums serve as valuable artefacts. It brings together complex cultural symbols, works of art, and historical narratives that reflect the rich historical heritage of Guangxi and its people.


          This article will discuss the historical significance and continuing value of the Guangxi Bronze Drum. Collect and organize information on Guangxi bronze drums. Explore cultural symbols, exquisite manual skills and the application of various forms to gather information for the sustainable development and management of Guangxi bronze drums. To provide a culture of inheriting the wisdom of Guangxi bronze and gold drums. and increase resonance in different social environments. through sustainable development strategies Promote the creative economy Connect to public communications and is committed to accelerating the evolution of Guangxi bronze drum. This research attempts to shed light on the deep cultural heritage of Guangxi bronze drums. In passing on wisdom to drive economic growth and promote cultural sustainability in the region.

Article Details

How to Cite
Lei, L., Sodbhiban, P., & K-so, N. (2024). Sustainable Strategic Management in Public Communications of The Cultural Heritage and Wisdom of Guangxi Bronze Drums for The Creative Economy: Sustainable Strategic Management in Public Communications of The Cultural Heritage and Wisdom of Guangxi Bronze Drums for The Creative Economy. RATANABUTH JOURNAL, 6(1), 575–589. Retrieved from https://so07.tci-thaijo.org/index.php/rtnb/article/view/4555
Section
Research Article

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