Motivation for applying to become a member of the Provident Fund of Haad Thip Public Company Limited, Surat Thani Branch Motivation for applying to become a member of the Provident Fund of Haad Thip Public Company Limited, Surat Thani Branch

Abstract

The provident fund is an important savings instrument for employees in the private sector. This objectives of the study are (1) to examine the level of motivation to enroll the provident fund (2) to compare such motivation across personal factors of Hat Yai Tip Public Company Limited, Surat Thani Branch’s employee. A research design survey was conducted, with data collected from 300 employees who were members of the provident fund, drawn from a population of 896 employees. Data were gathered using a five-point Likert-scale questionnaire and analyzed using descriptive statistics and inferential statistics, including independent samples t-tests and one-way ANOVA.

          The results indicate that the overall level of motivation to enroll in the provident fund was high ( = 4.05). The highest mean score was observed for confidence in the provident fund ( = 4.34), followed by investment returns ( = 4.16) and savings objectives ( = 4.08), while tax benefits recorded the lowest mean score ( = 3.60). Furthermore, statistically significant differences in motivation were found across gender, age, educational level, length of employment, department, and monthly income. In contrast, marital status and number of dependents showed no significant differences. These findings suggest that organizations should design communication strategies and promotional activities that emphasize building confidence in the provident fund and tailor their approaches to suit the characteristics of different employee groups.