Research on Packaging Design Strategies for Chinese Lankao Tourist Souvenirs Based on Regional Culture
Keywords:
Lankao, Regional Culture, Tourist Souvenirs, Packaging Design StrategiesAbstract
The cultural heritage of Lankao in China is profoundly rich and characterized by its unique regional culture, serving as a driving force for the development of the tourism industry. However, limitations arising from the lack of focused thematic strategies and regional distinctiveness in packaging design have rendered it incapable of meeting market demands and consumer expectations. This challenge has emerged as a significant factor impeding the development of Lankao souvenirs. Addressing these issues, and building upon prior research findings, this study adopts regional culture as a focal point to investigate and explore Lankao’s cultural attributes. Representative elements were identified and, based on relevant data, fundamental principles for souvenir packaging design were established. Furthermore, festival-themed strategies were introduced alongside innovative packaging and display approaches to transcend traditional mindsets, thereby exploring novel presentation methods. These endeavors aim to highlight Lankao's style and cultural appeal while promoting and disseminating its outstanding cultural heritage, ultimately fostering economic development in the region.
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