The Path to Success for Modern Hotel Entrepreneurs
Keywords:
Entrepreneur, Modern Hotel Business, DIGIPERSE modelAbstract
This study aims to analyze the key characteristics, strategies, and strategic frameworks that contribute to the success of modern hotel entrepreneurs within the context of a rapidly evolving digital economy and shifting consumer behavior. Employing a Systematic Literature Review (SLR) methodology, the research draws upon theoretical frameworks including the Resource-Based View (RBV), Dynamic Capabilities, Effectuation, Entrepreneurial Resilience, and Digital Business Agility. Relevant academic literature published between 2015 and 2024 was systematically reviewed from international databases such as Scopus, Web of Science, ScienceDirect, Emerald Insight, and TCI. The findings reveal that successful hotel entrepreneurs tend to exhibit four essential characteristics: (1) a digital mindset, (2) creative and innovative thinking, (3) data-driven strategic decision-making, and (4) ethical and visionary leadership. Furthermore, the study identifies several effective operational strategies, including personalized customer experience design, digital marketing through social media and influencers, automation technologies for cost management, and sustainable business practices across economic, social, and environmental dimensions. Based on the synthesis of the literature, the study proposes a new strategic framework entitled the “DIGIPERSE Model,” which comprises three core components: (1) Digital Empowerment—leveraging digital technologies to enhance business capabilities, (2) Personalized Journey—designing customer-centric services, and (3) Diverse Experience Offerings—creating meaningful and varied guest experiences. The DIGIPERSE Model serves as both a theoretical construct and a practical tool for empowering next-generation hotel entrepreneurs to strengthen their competitiveness in the creative and digital economies.
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บทความที่ได้รับตีพิมพ์เป็นลิขสิทธิ์ของวารสาร..... depend on policy
