Journal of Innovative Business Management Research

Research Articles

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  ENTREPRENEURIAL MANAGEMENT PRACTICES AND THE PERFORMANCE OF START-UP FIRMS IN ABEOKUTA, OGUN STATE, NIGERIA

  Dauda Oladejo

  1-45
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  Gen Z Consumers’ Attitudes Toward AI Influencers vs. Human Influencers: Exploring Authenticity, Trustworthiness, and Parasocial Interaction

  Tassawut Aungsajjapong, Supriya Thukral

  46-84
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  Entrepreneurs' Perception and Behavior towards Environmental Management in Phuket's Tourist Areas

  Patcharin Chuchai

  85-101
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  The Influence of Bodh Gaya Tourism Destination Image and Authenticity Attitude on Media Exposure Behavior and Perceived Value in Buddhist Tourism

  Ntapat Worapongpat

  102-123
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  Driving Business Innovation through Digital Transformation: A Case Study of Technology Adoption by SMEs in Nakhon Si Thammarat Province

  Yuppamart Suksai

  124-141
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  Consumer Behavior toward Ready-to-Eat Foods in Convenience Stores: Insights ‎into Modern Lifestyle Trends

  Supakit Setraksa, Chanyaphat phansomrong

  142-155
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  Consumer Behavior and Marketing Mix Factors Affecting Housing Purchasing Demand in Mueang District, Chiang Mai Province Post-Earthquake

  NUTTAYA NOIPEANG, KITSANA WONGCHAIPROM

  156-174