FOOD CONSUMPTION BEHAVIOR OF STUDENTS AT MAHAMAKUT BUDDHIST UNIVERSITY, SONGKHLA CLASSROOM, BASED ON BHOJANE MATTAÑÑUTĀ

Abstract

This research aimed to: 1) examine the food consumption behavior of students at Mahamakut Buddhist University, Srithammasokkaraj Campus, Songkhla Classroom; and 2) analyze their food consumption behavior based on the Buddhist principle of Bhojane Mattaññutā, or moderation in eating. This qualitative study involved 15 students selected through purposive sampling. Data were collected through in-depth interviews using a semi-structured interview form and analyzed through content analysis. The findings, corresponding to the research objectives, were as follows 1. The students’ food consumption behavior was influenced primarily by convenience, price, taste, and lifestyle rather than strict nutritional principles. Most students preferred ready-to-eat food and restaurants located near the university. They generally consumed two to three meals per day, although some ate at irregular times. Ordained students were more disciplined regarding meal times and food portions than lay students because of monastic regulations and the conditions of consuming donated food. Social media, social trends, and health limitations also influenced food choices to some extent. 2.The analysis based on Bhojane Mattaññutā revealed that most students recognized the importance of eating at appropriate times and in suitable quantities. However, self-control remained challenging, particularly among lay students, whose consumption was influenced by taste and social factors. Ordained students demonstrated greater control over meal times, food portions, and attachment to taste. All participants understood that food should be consumed to sustain the body and support learning rather than solely for pleasure. Nevertheless, consistent application of this principle still requires further encouragement and practice.The findings can be applied to promote student well-being and develop mindful eating activities appropriate to the context of Buddhist higher education institutions.