GUIDELINES FOR DEVELOPING COMMUNICATION SKILLS OF SCHOOL ADMINISTRATORS IN OPPORTUNITY EXPANSION SCHOOLS UNDER THE BUENG KAN PRIMARY EDUCATIONAL SERVICE AREA OFFICE

Abstract

This study aimed to : 1)Identify guidelines for developing communication skills among school administrators in expanded opportunity schools under the Bueng Kan Primary Educational Service Area Office. 2)Evaluate the proposed guidelines for developing communication skills among these administrators. Research Design The study employed a mixed-methods approach, divided into two phases : Phase 1 (Quantitative): Examined the current situation, desired conditions, and needs for developing communication skills among school administrators. The sample consisted of 313 participants, and data were collected using a questionnaire. Statistical analysis included mean and standard deviation calculations. Phase 2 (Qualitative): The researcher analyzed and synthesized data from Phase 1 to identify key issues for interviews aimed at constructing development guidelines. The qualitative sample included five key informants, selected through purposive sampling. Data were collected using semi-structured interviews and analyzed through content analysis. The proposed guidelines were then validated by five experts, who confirmed their appropriateness.

Research Findings 1) The development guidelines for communication skills of school administrators in expanded opportunity schools under the Bueng Kan Primary Educational Service Area Office consist of four aspects:Being a good listener 10 guidelines. Clarity and completeness of communication 10 guidelines. Nonverbal communication 10 guidelines. Content of communication 10 guidelines. 2)The evaluation results from experts confirmed that all guidelines are applicable, with a 100% approval rate.