ART & MUSIC: ELEVATING THE SINGING OF ISAAN LUK THUNG SONGS TO A CONNECTION CULTURAL

Abstract

This research entitled “Art & Music: Elevating the Singing of Isaan Luk Thung Songs to Cultural Connectivity” aimed to 1) examine the body of knowledge related to Isaan Luk Thung singing, 2) investigate methods for enhancing singing performance, and 3) propose guidelines for cultural connectivity. This study employed a mixed-methods approach integrating documentary research and qualitative field research. Key informants consisted of 25 participants selected through purposive sampling, including Mor Lam performers, artists, local scholars, and cultural officers. Research instruments included document analysis forms, in-depth interview protocols, and focus group discussion guidelines. Data were collected through interviews, observations, and group discussions, and analyzed using content analysis and descriptive interpretation.

The findings revealed that (1) the Isaan dialect plays a crucial role in preserving and transmitting cultural identity and knowledge, with Mor Lam evolving from traditional to contemporary forms; (2) the enhancement of singing is driven by cultural hybridization, integrating traditional music with modern styles, digital media, and creative management; and (3) development guidelines should be implemented at individual, community, and policy levels, emphasizing both cultural preservation and innovation. The study highlights that Isaan Luk Thung singing serves as a significant mechanism for cultural value creation and sustainable social development.