AN APPLICATION OF SARANIYADHAMMA IN SERVICE PROVIDING APPROACHES THE EXCELLENCE IN THE SERVICES OF TAMBOL KHLONG-NGAE MUNICIPALITY, PHANGLA SUBDISTRICT, SADAO DISTRICT, SONGKHLA PROVINCE

Abstract

The objectives of this research were 1) to study an application of Saraniyadhamma in service providing approaches the excellence in the services of Tambol Khlong-Ngae municipality. 2) to recommendations and guidelines for promoting an application of Saraniyadhamma in service providing approaches the excellence in the services of Tambol Khlong-Ngae municipality. This research is mixed methods research, consisting of quantitative and qualitative research. The sample group was used in the research of 381 people and key informants 5 people. Statistics used in data analysis were Frequency, percentage, mean and standard deviation, and analyzed qualitative data by descriptive analysis.

The results of the research found that 1) An application of Saraniyadhamma in service providing approaches the excellence in the services of Tambol Khlong-Ngae municipality. all 5 aspects in total, which was a mean (  = 3.60) at a high level when considering each aspect sorted by average from highest to lowest, it was found that the aspect with the highest average was the aspect of Ditthisamannata (  = 3.68) at a high level, second to the aspect of Vajikamma (  3.56) was at a high level and the lowest average is the aspect of Mettakayakamma and Sadharanabokhi were at lowest levels (  = 3.63), They were at a high level (  = 3.65) respectively. 2) Guidelines for an application of Saraniyadhamma in service providing approaches the excellence in the services of Tambol Khlong-Ngae municipality. found that the administrators should encourage the officials to be enthusiastic. Legal training should be provided to officials. Training should be held every year for service staff to train their minds. Providing the budget for the purchase of equipment for better quality service. in addition, there should be clear service regulations. Finally, it should open channels to express opinions from the public.