IMPLEMENTATION NEW PUBLIC MANAGEMENT UNDER THAI BUREAUCRATIC SYSTEM GENERATION 4.0 THAT EFFECT TO PUBLIC SERVICE QUALITY OF NAYANG SUB DISTRICT MUNICIPALITY PETCHABURI PROVINCE

Abstract

This research aimed to study 1) level of quality of public services.
2) Personal characteristics are related to the quality of public services. 3) new approaches to public management. that affect the quality of public services.
4) bureaucratic system 4.0 that affects the quality of public services. The sample were personnel working in Na Yang Subdistrict Municipality. and people in the area of responsibility of Na Yang Subdistrict Municipality, totaling 511 people. They were selected by quota random sampling and accidental random sampling. The instrument for collecting data was questionnaire. Analysis data by Descriptive statistics were frequency percentage, mean, standard deviation, chi-square test and multiple regression analysis.

          The research results were found as follows; 1) Quality of public services Overall, it is at a high level. 2) Personal characteristics include monthly income. and work experience It is related to the quality of public services. Statistically significant at the 0.001 and 0.01 levels, respectively. 3) New government management. Professional management In terms of giving importance to competition There is a cause-effect relationship with the quality of public services. Statistically significant at the 0.001 level in terms of using management models from the private sector. There is a relationship at the level of 0.01 in terms of focusing on achievement. and the use of resources to create maximum efficiency There is a relationship at the level of 0.05 and
4) Bureaucracy 4.0 overall, open and connected. People-centered aspect It has high performance and is modern. There is a cause-effect relationship with the quality of public services. Statistically significant at the 0.001 level.