GUIDELINES FOR SUSTAINABLE COMMUNITY TOURISM MANAGEMENT IN THAM RONG SUBDISTRICT, BAN LAD DISTRICT, PHETCHABURI PROVINCE

Abstract

This research aimed to study 1) level of sustainable community tourism management. 2) factors in tourism that have cause-effect relationships with sustainable community tourism management. 3) guidelines for developing sustainable community tourism management. The sample groups used in the study were government, private, public, and tourists. who are stakeholders and involved in sustainable community tourism management practices, Tham Rong Subdistrict, 380 people, obtained by setting a quota size and coincidentally and 8 key informants. They were selected by purposive sampling. The instrument for collecting data were questionnaire and interview form. Analysis data by Descriptive statistics were frequency percentage, mean, standard deviation, chi-square, multiple regression analysis and Content Analysis.

          The research results were found as follows; 1) Tourism management based on sustainable community methods is at a high level 2) Gender, age, education level, occupation, monthly income, status, and work experience. It has a relationship with sustainable community tourism management. Statistically significant at the 0.001 level. 3) factors in tourism Activities and exhibitions and packages available and intermediaries linking the services of tourist attractions. There is a cause-effect relationship. with sustainable community tourism management Statistically significant at the 0.001 level.4
3) Guidelines for developing sustainable community tourism management. It was found that communities should set clear rules to create discipline for everyone. There should also be more cooperation between various agencies and the public. To find a way to develop tourism systematically Learning takes place on the same set of information from community scholars. Distributed to schools in the subdistrict to pass on to children.