MANAGEMENT OF CULTURAL TOURISM RESOURCES ACCORDING TO THE SAPPAYA PRINCIPLE OF TEMPLES IN PAK CHONG DISTRICT NAKHONRATCHASIMA PROVINCE

Abstract

This research aims to (1) study the management level of cultural tourist attractions (2) study the relationship between the principles of Sappaya and the management of cultural tourist attractions (3) present guidelines for managing cultural tourist attractions according to the principles Sappaya. The research method is a combined method. Quantitative research used questionnaires. The confidence value was 0.989 from a sample of 399 people. Data were analyzed using statistics, frequency, percentage, mean, standard deviation, and analysis using the peer correlation coefficient method. ridge and qualitative research Interviews with 10 key informants or people were analyzed descriptively.

The research results found that 1. Overall management of the temple's cultural tourist attractions is at a high level. is at a high level ( =3.67, S.D.=0.43) 2. Overall, the principles of Sappaya have a positive relationship with the management of cultural tourist attractions at temples. It is at a very high level (R=0.774**), so the research hypothesis is accepted. 3. Guidelines for managing cultural tourist attractions of temples. It was found that the Sappaya principle promotes more guidelines for managing cultural tourist attractions of temples in all 5 areas. 1) Place aspect: Campaign to help maintain cleanliness and orderliness of the temple. Organize the temple's tourist attractions to be suitable and worth seeing. Manage tourist attractions to keep them in good condition, clean and free from pollution. 2) Personnel aspect: creating a team that has knowledge, skills, and cares about service. Proper staffing has the ability to increase experience and skills. 3) Organizing internal activities is developing tourism activities to help create new opportunities for the community. Various temple tourism activities have been improved and modernized.