DEVELOPING CULTURAL TOURIST ATTRACTIONS TOWARDS SUSTAINABILITY IN NONG BUA LAMPHU PROVINCE

Abstract

The objectives of this research are 1) to study the development of cultural tourist attractions towards sustainability in Nong Bua Lamphu Province 2) to compare the development of cultural tourist attractions toward sustainability in Nong Bua Lamphu Province. classified by gender, age, education level, and occupation, and 3) to study guidelines for developing cultural tourist attractions towards sustainability in Nong Bua Lamphu Province. The population used in this study is the household head. In the Nong Bua Lamphu Municipality, there were a total of 11,284 people. The sample size was calculated using Taro Yamane's formula for a total of 387 people. The instrument used for data collection was It is a questionnaire consisting of 3 parts, statistics used to analyze the data. Descriptive statistics include number, percentage, mean, and standard deviation for general information of the sample. The reliability value of the questionnaire is 0.820.

          The research results found that:

          1) Developing cultural tourist attractions towards sustainability in Nong Bua Lamphu Province Overall, it was at a moderate level (  =3.27). When considering each aspect, it was found that the aspect with the highest average was seeking and creating new tourist attractions ( =3.54), followed by tourism services (  =3.29) and The side with the least average is the aspect of participation in decision making (  =3.08)

          2) Results of comparative analysis of the development of cultural tourist attractions towards sustainability in Nong Bua Lamphu Province. according to public opinion Classified by gender, age, education level, and occupation, it was found that overall, people with different genders, ages, education levels, and occupations had opinions on the development of cultural tourist attractions towards sustainability in Nong Bua Lamphu Province. They are significantly different at the 0.05 level.

          3) Guidelines for developing cultural tourist attractions towards sustainability in Nong Bua Lamphu Province include promoting and supporting the creation of products. It is a local product that meets standards. Can be sold as community souvenirs. There is a permanent market to give citizens a serious place to sell. It's a tourism market. It is a center for selling OTOP products. People will have additional income.