SERVICE PROVIDED BY AUTO ACCESSORIES SHOP ENTREPRENEURS BASED ON BUDDHIST GOVERNANCE IN THE ROI ET MUNICIPALITY, ROI ET PROVINCE

Abstract

The objectives of this research article were 1) to study the service provided by auto accessories shop entrepreneurs based on Buddhist governance in the Roi Et municipality, Roi Et province. 2) To compare the service provided by auto accessories shop entrepreneurs based on Buddhist governance in the Roi Et municipality, Roi Et province. classified by gender, age, education level, and occupation. 3) To study recommendations for service guidelines auto accessories shop entrepreneurs based on Buddhist governance in the Roi Et municipality, Roi Et province. The participants were residents aged 18 and over of Roi Et city, totaling 379 individuals. The instrument used for data collection was a questionnaire. A statistical program analyzed the data, processing percentages, means, standard deviations, t-tests, and F-tests.

            The results found that: 1.    The service provided by auto accessories shop entrepreneurs based on Buddhist governance in the Roi Et municipality, Roi Et province including the rule of law, morality, transparency, participation, responsibility, and value for money maintain a consistently high level of service. 2. Comparison results of service provided by auto accessories shop entrepreneurs based on Buddhist governance in the Roi Et municipality, Roi Et province against the four Sangha Vatthu principles (dna, piyavc, atthacariya, and samnatta) proved high-quality service delivery. Comparison across categories revealed differing satisfaction levels among individuals with varying characteristics. However, no significant distinction existed between the principles of effective governance (6) and the principles of Sangha Vatthu (4). 3.Suggestions for service guidelines for service provided by auto accessories shop entrepreneurs based on Buddhist governance in the Roi Et municipality, Roi Et province. Pivotal recommendations highlighted the need for mental preparedness, a service-oriented attitude, understanding the integration of Dhamma principles in services, field expertise, problem-solving skills, and the necessity for owners to exemplify good service practices.