MANAGEMENT of DIGITAL CULTURE of SECONDARY SCHOOLS

Abstract

This academic article focuses on the management of digital culture in secondary schools. The objectives are to explain the management of digital culture of secondary schools, including 1) studying the concept of digital culture of secondary schools 2) guidelines for managing digital culture of secondary schools. Currently, the management of educational institutions is to prepare the organization for transformation into a digital organization. Digital culture is at the heart of any organization's transformational transformation. Therefore, management allows teachers, personnel, and those involved with the organization to understand the changing way of life in the digital world and also adapt and apply the organization's original cultural guidelines, Integrated with modern digital technology and blended with traditional culture, increase flexibility, ability to innovate and grow quickly have shared values, adjusting practices to promote a digital culture and maintain the values ​​that embody the organization is essential.

        The results from the analytical study found that concepts and guidelines for managing digital culture of secondary schools should include a 4-step process: 1. Planning, 2. Organizing, 3. Commanding or Directing and
4. Controlling though elements of digital culture: 1. Having values ​​and working together, 2. Being digitally agile and ready to accept change, 3. Ready to take digital risks and creating new things, 4. Having a digital mindset, 5. Using data to drive operations and 6. Focusing on service recipients as the center.

        In this academic article, the author presents management principles for educational institution administrators with guidelines for managing the digital culture of secondary schools as follows: 1) Set operational guidelines that encourage personnel to constantly try new things, 2) Foster a growth mindset, promoting learning, problem-solving, and development from opportunities that support work advancement, 3) Encourage teamwork, openness to learning, and knowledge exchange while maintaining traditional practices in harmony with digital culture values, 4) Promote personnel participation in expressing opinions and creating collaborative agreements or working conditions, 5) Design a clear monitoring and supervision system for every step of the work process through technology, 6) Innovate to provide customer service that exceeds standards, and 7) Focus on current customers while anticipating future customer groups, setting a framework for expected outcomes.