SERVICE QUALITY OF NONG BUA MUNICIPALITY CHILD DEVELOPMENT CENTER MUEANG DISTRICT, UDON THANI PROVINCE

Abstract

This research aimed to 1) study the service quality of Nong Bua Municipal Child Development Center, Mueang District, Udon Thani Province,
2) study the comparison of the service quality of Nong Bua Municipal Child Development Center, Mueang District, Udon Thani Province classified by gender, age, education level and average monthly income, and 3) study and propose the service quality guideline of Nong Bua Municipal Child Development Center, Mueang District, Udon Thani Province. The population used in this research was 210 parents of children studying at Nong Bua Municipal Child Development Center, Mueang District, Udon Thani Province. The researcher studied data from the entire population. The tool used to collect data was a questionnaire. The statistics used for analysis were number, percentage, mean, standard deviation, and data analysis. The hypothesis was tested using t-statistics and F-statistics. The research results found that :

1. The overall quality of service of Nong Bua Municipality Child Development Center, Mueang District, Udon Thani Province was at a high level (μ = 3.84). When considering each aspect, it was found that the aspect with the highest average value was knowing and understanding service recipients (μ = 3.95), followed by the tangibility of the service (μ = 3.86), and the aspect with the lowest average value was reliability (μ = 3.80).
2. Comparison of service quality of Nong Bua Municipality Child Development Center, Mueang District, Udon Thani Province classified by gender, age, education level, and average monthly income. Overall, it was found that parents of different ages had different opinions on the service quality of Nong Bua Municipality Child Development Center, Mueang District, Udon Thani Province at a statistically significant level of 0.05. Parents of different genders, education levels, and average monthly income had no different opinions on the service quality of Nong Bua Municipality Child Development Center, Mueang District, Udon Thani Province.
3. Guidelines for improving the service quality of Nong Bua Municipality Child Development Center, Mueang District, Udon Thani Province include providing appropriate, sufficient, and safe outdoor playground equipment for children.