DEVELOPMENT OF INDICATORS AND GUIDELINES FOR DEVELOPING THE POTENTIAL OF THAI LOGISTICS SERVICE PROVIDERS IN THE DIGITAL ERA

Abstract

This research aims to develop indicators for assessing the potential of Thai logistics service providers in the digital era and to propose strategies for enhancing the potential of Thai logistics Service providers in the digital era. The study adopts a qualitative research approach, employing in-depth interviews with a semi-structured interview form. Key informants include three Thai logistics service companies, two senior government officials, and two academic experts in logistics. The collected data were analyzed in conjunction with contextual considerations.

          The research findings revealed that 1) The development of the potential of Thai logistics entrepreneurs in the digital era involves five dimensions as organizational strategy formulation, planning and operational capabilities, performance evaluation and effectiveness, information management, and inter-organizational collaboration. These dimensions highlight the importance of leveraging digital technologies to enhance and optimize various processes, enabling competitiveness in a technology-driven era. To requires both internal and external organizational analysis, as well as the adoption of innovative technologies to evaluate and refine processes. And findings related that
2) Guidelines for developing the potential of Thai logistics service providers in the digital era can be divided into seven steps as 1) Adoption of digital technologies 2) Building collaboration within the supply chain 3) Skills development and training 4) Development and delivery of customer-centric services 5) Investment in infrastructure 6) Monitoring and evaluating performance, and 7) Adapting to emerging trends.