PEOPLES SATISFACTION WITH THE LOCAL DEVELOPMENT OF SONGKHLA MUNICIPALITY: A CASE STUDY OF THE RUAM JAI PHATTHANA COMMUNITY, BO YANG SUBDISTRICT, MUEANG DISTRICT, SONGKHLA PROVINCE

Abstract

This research aims to 1) study the satisfaction of the people towards the local development of Songkhla City Municipality: a case study of Ruam Jai Phatthana Community, Bo Yang Sub-district, Mueang District, Songkhla Province and 2) study the suggestions on the problems and solutions for the local development of Songkhla City Municipality: a case study of Ruam Jai Phatthana Community, Bo Yang Sub-district, Mueang District, Songkhla Province. This research is a quantitative research. The sample group is 346 people from Ruam Jai Phatthana Community, randomly selected. The research instrument is                       a questionnaire. The statistics used for data analysis are frequency, percentage, mean and standard deviation.

1) People's satisfaction with the local development of Songkhla Municipality: A case study of the Ruam Jai Phatthana Community, Bo Yang Subdistrict, Mueang District, Songkhla Province. Overall, all 4 aspects were at a high level. When considering each aspect, ranked from highest to lowest average, it was found that the aspect of quality of life development had the highest average, followed by infrastructure, social role and public health, and economic development, which had the lowest average, respectively.

2) Suggestions on problems and solutions for local development of Songkhla Municipality: A case study of the Ruam Jai Phatthana Community, Bo Yang Subdistrict, Mueang District, Songkhla Province found that the problems were vendors selling products on the sidewalk, which made travel inconvenient, unemployment, and the noise of motorcycles from racing cars. The village health volunteers did not play a role in informing people about solutions, determining areas to sell products to the public, and promoting people in the community to have additional jobs. They also set up checkpoints and strictly enforced the use of roads in the community. They also required village health volunteers to visit people’s homes in the community every week.