LEADERSHIP OF ADMINISTRATORS IN THE DIGITAL ERA

Abstract

Digital technology plays a crucial role in organizational operations, necessitating that executives adapt to technological advancements to enhance efficiency. In the digital era, leadership is a key factor that provides a competitive advantage and contributes to an organization's success. This study aims to examine digital leadership among executives as a guideline for preparing and developing leadership skills in alignment with modern technological advancements. The findings indicate that digital leadership among executives is reflected in their knowledge and understanding of digital technology, as well as their ability to leverage it for personal and organizational development to enhance competitiveness. Digital leadership consists of five key components: 1. Digital Literacy – Understanding and effectively utilizing digital technologies. 2. Digital Communication – Using digital tools for internal and external communication. 3. Digital Vision – Integrating digital technology into organizational strategies to achieve long-term goals. 4. Digital Culture Development – Fostering a work environment that embraces digital transformation. 5. Digital Organizational Development – Implementing digital solutions to drive organizational growth. To effectively develop digital leadership, four key areas should be emphasized: 1. Digital Vision – Executives should integrate digital technology into business operations to achieve strategic goals. 2. Digital Communication – Organizations should utilize digital media for both internal and external communication. 3 Digital Literacy – Employees should be actively involved in digital transformation and innovation within the organization. 4. Digital Skills Development – A well-structured plan for sustainable digital competency development among personnel should be implemented. By focusing on these areas, organizations can ensure their leaders are well-equipped to navigate the digital landscape and drive sustainable success.