THE INNOVATION OF ACADEMIC LEADERSHIP DEVELOPMENT FOR SCHOOL ADMINISTRATORS IN THE DIGITAL ERA, CHIANG RAI PRIMARY EDUCATIONAL AREA OFFICE 3

Abstract

This research aimed to 1) examine the current state of academic leadership among school administrators in the digital era, 2) identify key factors influencing academic leadership in the digital era, and 3) propose an innovation for developing academic leadership among school administrators under the Chiang Rai Primary Educational Service Area Office 3. The sample consisted of 320 teachers under the jurisdiction of the Chiang Rai Primary Educational Service Area Office 3, selected using Krejcie and Morgan’s sample size determination table. The research instrument was a questionnaire, and data were analyzed using frequency, percentage, mean, and standard deviation.

          The findings revealed that: 1) In setting digital goals and vision, administrators must analyze the school’s situation, establish clear objectives, communicate and train personnel, and adapt strategies to changing contexts. 2) In supervising and evaluating teaching with technology, administrators should support the use of digital platforms for supervision and monitoring, enhance teachers' digital skills, and adopt flexible supervision methods. 3) To enhance personnel development, administrators should promote learning through Professional Learning Communities (PLCs), provide training on technology use, and expand collaborations for systematic personnel development. 4) In integrating technology into teaching and learning, digital tools should be employed for instruction and assessment, collaborative networks should be developed to support resources, and learning processes should be modernized. 5) To foster a digital learning environment and culture, administrators should improve infrastructure and create an atmosphere conducive to technology integration. 6) In establishing digital learning networks, schools should connect with external organizations through digital platforms, facilitate knowledge exchange, and expand collaborations for sustainability.