ANALYZE LANGUAGE USAGE STRATEGIES ON “JATIEWPAINAI” FACEBOOK PAGES.

Abstract

This research aims to study the linguistic strategies used in presenting tourism on the Facebook page “Jatiewpainai”. The study employs documentary research and content analysis methods. Data were collected and analyzed from 20 posts on the “Jatiewpainai” page between July 2019 and November 2020. The results were presented in a descriptive-analytical manner.

          The findings revealed that linguistic strategies can be categorized into three areas: 1) Lexical strategies, consisting of 18 forms, such as the use of loanwords, interjections, colloquial language, slang, and rhyming words.
2) Rhetorical strategies, consisting of three forms: explanatory rhetoric, descriptive rhetoric, and narrative rhetoric. 3) Figurative language strategies, consisting of six forms, such as metaphor, simile, personification, and symbolism. The most frequently used strategies were the use of loanwords, metaphorical comparison, and youth slang. The research concludes that the “Jatiewpainai” page uses a variety of creative language techniques to communicate and engage its target audience, especially among young people. This reflects the language trends of the digital age and plays an important role in creating a vivid and engaging experience, stimulating imagination, and motivating readers to feel involved and inspired to travel based on the content presented.