ADMINISTRATOR’S COMUNICATION SKILL AFFECTING TEACHER PROFESSIONAL STANDARDS PERFORMANCE UNDER SECONDARY EDUCATIONAL SERVICE AREA OFFICE LOEI NONGBUALAMPHU

Abstract

The objectives of this research were to: (1) examine the level of communication skills of school administrators under the Secondary Educational Service Area Office Loei–Nong Bua Lamphu, (2) assess the level of teachers’ compliance with performance standards under the same jurisdiction, based on the perspectives of administrators and teachers, (3) study the relationship between the communication skills of school administrators and teachers' compliance with performance standards, and (4) identify which aspects of administrators’ communication skills can significantly predict teachers' compliance with performance standards.

The results revealed that:

1) The overall level of communication skills among school administrators was high.            2)Teachers' overall compliance with performance standards was also rated at a high level.           3)There was a strong positive correlation (r = .721, p < .01) between administrators’ communication skills and teachers’ compliance with performance standards. 4)The aspects of communication skills that significantly predicted performance standard compliance included communication channels (x₄) and understanding of the receiver (x₃), both at the .01 significance level, as well as clarity (x₂) and credibility (x₁) at the .05 significance level.