PROMOTING STRATEGY OF COMMUNITY EMPOWERMENT PARTICIPATION TO IMPROVE RETAINING LOCAL IDENTITY OF THE THAI SONGDAM IN HUIKRACHAO DISTRICT, KANCHANABURI.

Abstract

This study aims to 1) examine the dynamics of community participation in preserving the ethnic identity of the Thai Songdam in Huay Krachao District, Kanchanaburi Province; 2) analyze the community’s capacity to maintain this ethnic identity; and 3) propose strategies to enhance community empowerment and participation, thereby improving the community’s ability to sustain the Thai Songdam ethnic identity for practical application. The study sample consists of 367 participants, including government officials, community leaders, ethnic group representatives, and knowledgeable community members residing in Sar Long Ruea Subdistrict, Huay Krachao District, Kanchanaburi Province.

          Research findings reveal that the community actively participates in Thai Song Dam cultural rituals and activities. This includes preparation tasks such as planning, arranging venues and materials, as well as execution activities such as attending ceremonies, preserving traditions, wearing traditional clothing, and preparing local cuisine. Moreover, the community plays a significant role in disseminating cultural knowledge and facilitating intergenerational exchange between the elderly and the youth. A SWOT analysis was used to identify the strengths, weaknesses, opportunities, and threats in preserving ethnic identity. Based on this, strategies were developed to promote inclusive participation from all sectors. Government agencies are responsible for setting strategies, planning, and facilitating activities to foster systematic and sustained collaboration. Educational institutions are encouraged to integrate Thai Song Dam culture into student development activities to instill cultural awareness and pride. Provincial cultural offices should promote knowledge creation and establish local learning resources while coordinating with public and private sectors to support cultural preservation holistically. Community leaders serve as key facilitators by clearly assigning roles to ensure genuine public participation in planning and implementing cultural activities. Meanwhile, civil society—particularly cultural experts and Thai Song Dam youth—should play a continuous and sustainable role in preserving and transmitting cultural heritage.