THE BUDDHIST MANAGEMENT IN THE CONTEXT OF MODERN POLITICAL COMMUNICATION

Abstract

This academic article aims to examine the application of Buddhist principles in modern political communication, focusing on the meaning and components of communication, the distinctive features of modern political communication, Buddhist principles for effective communication, and the integration of these principles into political communication processes. Communication is understood as the process of exchanging information, ideas, and emotions between the sender and the receiver, consisting of four main components: the sender, the message, the communication channel, and the receiver. Modern political communication is characterized by complexity, citizen participation, the use of information technology, and transparency. This study applies the ten precepts of the Kālāmasūtra to political communication, emphasizing that the sender must verify the accuracy of information, employ ethical reasoning, and regulate emotions. The message should be clear, complete, and free from misleading content, while the communication channels must be appropriate and verifiable. The receiver is expected to listen carefully, critically analyze, and interpret the message judiciously. Integrating Buddhist principles helps reduce conflicts, enhance credibility, and promote ethical communication. Furthermore, applying the Kālāmasūtra supports efficient, deliberate, and sustainable communication, enabling citizens and politicians to exchange information, opinions, and demands transparently. Consequently, the findings indicate that applying Buddhist principles in modern political communication promotes transparency, collaboration, and citizen participation, thereby fostering ethical communication and contributing to a stable and sustainable society.