IMPROVING THE EFFICIENCY FOR DRIVING THE MODEL MORAL ORGANIZATION ACTION PLAN AT KO PHET SUBDISTRICT MUNICIPALITY, HUA SAI DISTRICT, NAKHON SI THAMMARAT PROVINCE

Abstract

This research article aims to: 1) study the level of development of efficiency in driving the action plan of a model moral organization, and 2) examine the approaches for developing the efficiency of implementing the action plan of the model moral organization of Koh Phet Subdistrict Municipality, Hua Sai District, Nakhon Si Thammarat Province.The sample group consisted of 371 residents of Koh Phet Subdistrict Municipality, selected through purposive sampling. The reliability (Cronbach’s Alpha) of the research instrument was 0.881. The data were collected using a questionnaire and analyzed using descriptive statistics such as frequency, percentage, mean, and standard deviation.

The research findings revealed that: 1) The overall level of development of efficiency in driving the action plan of the model moral organization of Koh Phet Subdistrict Municipality was at a high level. Considering each aspect in descending order of mean scores, it was found that the highest level was in participation, followed by doing good for goodness’ sake, while the lowest levels were in acting according to truth, inner change (explosion from within), and holistic practice. And 2) Recommendations for developing the efficiency of driving the model moral organization action plan include: fostering awareness and inner transformation among personnel; integrating work across all departments to ensure coherence and connection; establishing a comprehensive, up-to-date, and reliable database; and providing opportunities for citizens and stakeholders to participate in shaping the municipality’s moral policies. Additionally, for the dimension of doing good for goodness’ sake, it is suggested to cultivate a moral consciousness among both personnel and the public to recognize the importance of performing good deeds without expecting rewards.