DYNAMICS OF INTEGRATED BUDDHIST LIFE INSURANCE BUSINESS

Abstract

This study entitled “Buddhist-Integrated Dynamics of Life Insurance Business: Social Life Security Development of Life Insurance Business Networks in Meechai Subdistrict, Mueang Nong Khai District, Nong Khai Province” aims to (1) examine the forms of social life security development among life insurance business networks in the community, (2) investigate approaches for developing social life security systems, and (3) analyze the dynamics of Buddhist-integrated life insurance business practices.

This research employed a qualitative methodology. Data were collected through in-depth interviews, observation, and focus group discussions with 30 key informants consisting of life insurance agents, community leaders, and related stakeholders. The data were analyzed using descriptive content analysis.

The findings revealed that the forms of social life security development in Meechai community can be categorized into three major models: (1) private life insurance business networks, (2) community-based life security groups such as savings groups and funeral welfare associations, and (3) the government social security system. These mechanisms reflect the integration of multi-sector social protection systems at the community level. In addition, the development of community-based life security should emphasize microinsurance product development, financial literacy promotion, community collaboration networks, and the application of digital technology in insurance services.

The analysis of Buddhist-integrated life insurance dynamics indicated that the Four Layperson Dhammas (Sacca, Dama, Khanti, and Cāga) can be applied as an ethical framework for life insurance business management. Such integration promotes transparency, accountability, and social responsibility, leading to greater consumer trust and the long-term sustainability of life insurance systems.