Effects of Normative Expectation, Empirical Expectation, and Attitudes Toward Marriage on Intention to Marry Among Undergraduate Students

Main Article Content

Jakapat Sadara
Buachompoo Khantree
Phimwipa Iamthot
Phantila Hanpeerakriengkrai
Narut Pornprasit
Sornsaluk Nimbute
Samneang Phetjom

Abstract

Abstract


Marriage is a significant life event that draws attention in social and cultural contexts worldwide. In this study, we aimed to explore how normative expectations, empirical expectations, and marriage attitudes affect undergraduate students’ intention to marry. The study involved 216 undergraduate students as participants by accidental sampling. Data was collected using a questionnaire divided into five sections: a personal factors questionnaire, an attitude toward marriage questionnaire, an empirical expectations questionnaire, a normative expectations questionnaire, and an intention to marriage questionnaire. Cronbach’s alpha coefficients for the questionnaires ranged from 0.81 to 0.88. Percentage, mean, standard deviation, Pearson’s correlation coefficient, and Multiple regression were used for analysis. The results indicated that attitudes toward marriage (β = 0.872 , p < .001) significantly predicted the intention to marriage of undergraduate students while empirical expectations and normative expectations did not demonstrate statistical significance in predicting. The results of this study can be used as a foundational basis for the development of policies or strategies aimed at promoting understanding of marriage among students, with a focus on fostering positive attitudes toward marriage.

Article Details

How to Cite
Sadara, J., Khantree, B., Iamthot, P., Hanpeerakriengkrai, P., Pornprasit, N., Nimbute, S., & Phetjom, S. (2025). Effects of Normative Expectation, Empirical Expectation, and Attitudes Toward Marriage on Intention to Marry Among Undergraduate Students. Journal of Psychology, 22(2), 15–31. retrieved from https://so07.tci-thaijo.org/index.php/JPsychol/article/view/6223
Section
Research Articles

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