The Marketing Mix of Customers’ Buying Decision of Processed Snakeskin Gourami in Samut prakan Province

Abstract

The purpose of this research were: 1) to study the marketing mix of customers’ buying decision of processed snakeskin gourami in Samut prakan province. 2) to compare the marketing mix of customers’ buying decision of processed snakeskin gourami divided by demographic data. Populations used in this research were gereral public and tourists in Samut prakan province. The data was collected by using questionnaire. Frequency, percentage, mean, standard deviation, t-test and ANOVA were used for data analysis.

          The findings indicated that 1) the marketing mix of customers’ buying decision processed snakeskin gourami was high in overall, moreover, when divided by topic, it was found that the customers’ buying decision processed snakeskin gourami was high in pricing, product, distribution channel, marketing communications; descending by average. 2) the difference of overall and when divided by topic; product, price, distribution channel, marketing communications of customers’ buying decision processed snakeskin gourami was statistically significant at 0.05 level when divided by age and profession of the respondents. Other was not difference.