Community Product Design for Community tour to OTOP Nawatviti

Abstract

          This academic paper was prepared to evaluate the success of the project's performance in designing and producing products with packaging for community souvenirs for community tourism to 1) conclusion summary of assessment, 2) summary of project implementation results affecting community tourism, and 3) summary of project implementation results affecting community economy. The assessors used both quantitative and qualitative data collection with the following tools; entrepreneurship questionnaires and interview form for the related of stakeholders. The results are as follows; From the questionnaire of 315 entrepreneurs about the need for souvenir products, it was found that the types of souvenirs that were most sought after were household items (54.92%). The most of which were basketry and reed products. The results of asking entrepreneurs about their participation in providing information on product development of community souvenir products found that more than 96% of entrepreneurs participated in the operation and are satisfied with the overall picture of this project accounting to 87.50%. The results of surveying the satisfaction of entrepreneurs and communities in the development of community souvenir products found that they were satisfied at a very good level. The prototype of the souvenir is beautiful and meets the heart (84%), the prototype shows the identity (83.25%), the work satisfaction of the data collection team and the satisfaction with the prototype of the souvenir were the same (82.5%). The satisfaction with the cost of the community souvenir products developed (82%). The result of entrepreneurs believed that the community souvenir products had an effect on community tourism and the community economy for sure and continue to produce souvenirs for sale even after the project has ended (92.25%), will push souvenirs to be desired and accepted as provincial products (91%), confident that new souvenirs will help promote tourism (90.75%), be able to find raw materials to produce new souvenirs within the province (89.75%), the places newly designed memorabilia can actually be sold in the community (87.5%), and the souvenir form makes tourists interested in buying and the price of souvenirs made tourists equally interested in buying (86.75%)