New Era of Green Heart Tourism in Thailand

Abstract

Thailand is actively promoting itself as a hub for conferences, seminars, and international events, aiming to attract substantial revenue and contribute to various related industries and local communities. The current trend highlights the rise of MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism and Green tourism, where modern tourists are increasingly environmentally conscious. Modern MICE tourists not only contribute significantly to the economy but also show a heightened concern for the environment. This form of tourism not only avoids environmental harm but also actively engages in environmental restoration. This article aims to explore the patterns of Green Heart tourism, encompassing MICE tourism, Green tourism, and the organization of MICE-related activities.