Behavior of Thai Tourists Using Services and the Components of Hostel Service Quality in Bangkok

Abstract

The purpose of this research was to study 1) the behavior of Thai tourists who using hostel accommodation in Bangkok 2) the opinions of Thai tourists regarding the quality of service in hostel accommodation in Bangkok. This research is quantitative research. The research was collected by 400questionnaires from Thai tourists. The descriptive data was analyzed by frequency and percentage.

The research results showed that the behavior of Thai tourists who come to use hostel accommodation in Bangkok: 48 percent knowing about hostel accommodation in Bangkok by searching information from the internet/social media. 22.8 percent choose to use hostel accommodation because the accommodation has complete facilities. 58 percent choose to use hostel accommodation in Bangkok area during holidays. 44.8 percent choose to use hostel accommodation in Bangkok area 1 time per month. 61.5 percent have expenses for using hostel accommodation in Bangkok area 1,001-1,500 baht per time.33percent traveled alone to use hostel accommodation in Bangkok area, 29.2 percent and 80.8 percent would return to use hostel accommodation in Bangkok area. The data on Thai tourists' opinions on the quality of service provided by hostels in Bangkok found that tourists had the highest opinions on care, followed by trust. Reliability Environmental aspects seen and responding to needs, respectively.