Value chain: Thai dress in Songkhla province

Abstract

This study aimed to study the value chain of Thai traditional costumes in Songkhla Province. This qualitative study utilized in-depth interviews with Thai traditional costume rental operators in Five districts of Songkhla Province and those involved in upstream, midstream, and downstream activities of the Thai traditional costume supply chain. Data from interviews and related documents were analyzed, with a descriptive analysis of the value chain activities.

The results revealed that the value chain of Thai traditional costumes in Songkhla Province encompasses four contexts: Thai traditional costume wear for weddings, Thai traditional costume wear for special occasions, Thai traditional costume wear for tourism, and Thai traditional costume and beliefs. Stakeholders included makeup artists, hairstylists, and nail artists, photography shops, temples, hotels, tour operators, producers, sellers, buyers, and the government sector. The results revealed that upstream (Thai traditional costume production sources) tailor Thai traditional costumes to meet standards, midstream (Thai traditional costume manufacturers) provide comprehensive Thai traditional costume rental services, and downstream (Thai traditional costume consumers).