The Supply Chain Management for Production Using Technology and Innovation to Enhance Grassroots Entrepreneurs in Nakhon Pathom Province

Abstract

Research on the Supply Chain Management for Production Using Technology and Innovation to Enhance Grassroots Entrepreneurs in Nakhon Pathom Province, primarily aims to study and develop the supply chain of product manufacturing through technology and innovation. It also seeks to provide guidelines for enhancing the capacity of grassroots entrepreneurs in managing supply chains and product processing. The study employed a mixed-methods approach, combining quantitative and qualitative research. The quantitative sample consisted of 58 grassroots entrepreneurs in Nakhon Pathom Province, while the qualitative data were collected through in-depth interviews with 10 representatives from SME/OTOP groups.

The research findings indicate that key factors contributing to the success of grassroots entrepreneurs include access to technology and innovation, production and marketing planning, procurement of quality raw materials, product and packaging development, and the creation of diverse marketing channels. In particular, the adoption of technology and innovations such as dryers, sealing machines, hot air ovens, and information technology-helps increase efficiency, reduce costs, and raise product standards. However, entrepreneurs still lack comprehensive knowledge and skills in utilizing technological tools effectively and face budget constraints and limited access to funding sources.

In terms of marketing, most entrepreneurs still rely on traditional sales channels, such as storefront sales or participating in events organized by government agencies, which leads to a lack of continuity and income stability. Therefore, promoting online marketing and digital media publicity is a crucial strategy that should be further supported. Additionally, building collaborative networks with government agencies, the private sector, and educational institutions plays a significant role in providing knowledge, funding sources, and market expansion opportunities.

The study recommends promoting widespread access to technology and innovation among entrepreneurs, offering training and knowledge development alongside support for tools and equipment, supporting marketing channels and product standard certification, and fostering collaborative networks among entrepreneurs and relevant organizations. These measures will enhance the capacity and sustainability of grassroots entrepreneurs in the long term. This research highlights that integrating technology and innovation into the supply chain of grassroots entrepreneurs is a key mechanism for increasing competitiveness and ensuring business sustainability. Further expansion and development of these approaches are recommended to maximize benefits for communities and the grassroots economy of the country.