The Green Business Implementation Approach Based on the BCG Economy Concept of the Precha 10 Community Enterprise Group, Min Buri District, Bangkok

Abstract

This article, titled "The Green Business Implementation Approach Based on the BCG Economy Concept of the Precha 10 Community Enterprise Group, Min Buri District, Bangkok," aims to: 1) explore the concept and perception of green business within the community enterprise group; 2) assess the group’s potential based on the BCG (Bio-Circular-Green) Economy Model; and 3) develop a green business implementation approach aligned with the BCG Model for the enterprise. A mixed-methods research was employed, utilizing interviews, questionnaires, and capacity-building activities such as community potential analysis, strategic development workshops, and packaging design training. Based on SWOT Analysis and TOWS Matrix, the study found that the group’s products are rooted in local wisdom and environmentally friendly practices, with the use of biological resources and technology to enhance value. The community perceived the green business approach as a means of establishing a positive and environmentally friendly image, improving resource utilization, and supporting environmental sustainability.   It's interesting to note that 97.83% of respondents acknowledged that these initiatives assist the business attract new customers and differentiate itself from its non-green competitors.