Creative District Development: A Case Study of Phun Bamphen Community

Abstract

This research aims to explore the community context in relation to its transformation into a creative district, and to analyze and propose appropriate development guideline. This study adopts a qualitative research methodology. Key informants include community leaders, local scholars, representatives from local tourist attractions, and residents a total of 16 participants. Data collection was conducted using structured interview protocols and in-depth interviews.

            The research found that the Phunbampen community possesses strong potential to be developed into a creative district. This is attributed to its distinctive physical environment, rich cultural capital accumulated and transmitted through generations, and the community’s intellectual and adaptive capabilities reflected in creative activities that attract tourists. The community also demonstrates robust human capital, characterized by visionary leadership and active participation among residents, which serve as key driving forces. Continuous support from both public and private sectors further strengthens its social capital and fosters sustainable community development.The success factors identified include capable community leaders, active participation, institutional support, and community self-reliance. Therefore, the development of the creative district should build upon these strengths through long-term strategic planning in four key areas (1) nurturing and developing new-generation leaders (2) communicating and promoting the community’s stories and experiences (3) designing participatory and experience-based activities for residents and visitors, and (4) empowering youth engagement. Collectively, these strategies aim to establish a creative and sustainable district. Moreover, enhancing the community’s presence through online social networks will strengthen connectivity and promote Phunbampen’s transformation into a creative district aligned with the digital era.