The Affecting of Application Quality and the Unified Theories of Acceptance and Use Technology on Behavior Intention to Use Technology of Gen X, Y, Z

Abstract

This research aimed to 1) examine the characteristics and levels of application quality, the unified theory of acceptance and use of technology (UTAUT) model, and behavioral intention to use among Generations X, Y, and Z 2) analyze differences in mean scores of application quality variables 3) determine the predictive influence of application quality and 4) propose guidelines for developing tourism applications that promote technology usage intention across generations. A mixed-methods design was employed. Quantitative data were collected from 400 respondents using a questionnaire and analyzed through descriptive statistics, t-test, and multiple regression analysis. Qualitative data were obtained from in-depth interviews with 12 experts and analyzed using content analysis to enhance the credibility of the findings.

The study found that the overall quality of applications, evaluated across four components, was at a moderate to high level, with self-management being the most influential factor. Educational level significantly affected application quality, technology acceptance, and behavioral intention to use technology, as diploma holders reported higher application quality than bachelor’s degree holders. The predictive analysis showed that technology acceptance had a significant impact on behavioral intention to use technology. The study recommends enhancing accessibility features—such as account creation, listening, writing, and response functions and strengthening self-management capabilities to promote independent learning, problem-solving, and knowledge creation across generations.