Factors Influencing Retaining Wall Selection Decision for Accommodation Projects
Keywords:
Decision making, Marketing mix, Retaining wallAbstract
This research aims 1) To study decision making behavior of retaining wall for accommodation projects 2) To analyze the effects of marketing mix on decision making of retaining wall for accommodation projects and 3) To study marketing mix that influenced decision making to choose retaining wall for accommodation projects. This research is a Non-experimental design in nature using a Cross-sectional study approach. This research is quantitative in nature of which the data is collected using a structured survey questionnaire. The sample is 127 accommodation projects that are developed in Bangkok Metropolitan market from the first to third quarter in 2020. The descriptive statistical analytical techniques are used consisting of frequency, percentage, mean and standard deviation. The hypotheses are teste influenced decision making for the retaining wall differently using t – test, One - way Anova. In case some differences were found, LSD and multiple regression analyses were performed.
Research findings discovered that 1) The decision making for choosing retaining wall for accommodation projects was selected at high level (= 4.04); 2) Different characteristics of residential projects influenced decision making for choosing the retaining walls differently and 3) Marketing mix that influenced the decision making for choosing retaining wall for the accommodation project including marketing Mix especially product, place, promotion, process and people influenced the decision making for the retaining wall for the residential project.
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