An Analysis Potential and Cost of Production of Community Enterprises in Ontai Sub-District for Sustainable Development

Authors

  • Philai Lertpongpiroon Faculty of Management Sciences, Chiang Mai Rajabhat University

Keywords:

Production, Cost of Production, Community Enterprise, Sustainable development

Abstract

The research objectives aimed to 1) describe types and patterns of products and service 2) analyze the potential production of products and service 3) examine cost of products and service of community enterprises in Ontai Sub-District for sustainable development. The sample collecting data were from 1) 400 customers or tourists about potential of production 2) 34 community enterprises or 80% of population about cost of production. 

The result about type and pattern of products and service of community enterprises in Ontai Sub-District was organized in term of creativity industry village by theirs’ owns cultural capital in handicraft products and a creativity ideas of community enterprises in production of goods and service. The result indicated that their products had been the most satisfaction by customers. For an analyzing potential of production, the driving of development was from a net-work of community enterprises that created more incomes related to tourism sectors, and a creativity in local enterprises’ brand name. An analyzing cost of production, community enterprises conducted their lands and homes for investment. Total cost of investment divided by 35% of material equipment, 35% of labor cost in sewing, and 30% of labor cost in embroidering with the mark-up price to 35-60% of theirs’ cost. This result related to others’ researches in problem and barrier of community enterprises’ management. The ways to solve problems were managing modern knowledge, developing production knowledge in order to produce and create sustainable incomes to community enterprises.

References

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Published

2022-04-25

How to Cite

Lertpongpiroon, P. . (2022). An Analysis Potential and Cost of Production of Community Enterprises in Ontai Sub-District for Sustainable Development. Journal for Strategy and Enterprise Competitiveness, 1(1), 18–31. Retrieved from https://so07.tci-thaijo.org/index.php/STECOJournal/article/view/357

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Section

Research Article