Strategic Factors of Organizations Affecting the Success of Using Digital Platform to Administration of Basic Education Institutions in Bangkok
Keywords:
organizational strategy, digital platform, basic education institutionsAbstract
The objectives of this research were 1) to study the strategic factors of organizations affecting the success of using digital platform to administration of basic education institutions in Bangkok and 2) to propose guidelines for the development of digital platform and methods for administration of basic education institutions in Bangkok. This research uses a mixed methodology. The samples were 687 people in basic education obtained by multistage sampling. The research instruments were questionnaires, interviews and observation guide. Quantitative data analyzed by statistical methods by multiple regression analysis and qualitative data analyzes by inductive content analysis.
The research result revealed that: factors affecting the use of digital platforms are related to the organization’s strategy are: 1) organization policy; 2) Support from the executives; 3) Experience and competency in using the platform; 4) Knowledge of ICT systems to develop digital platforms for management; and 5) the ability of the digital management platform development team to interact with users. In addition, guidelines for developing formats and methods for using digital platforms include: 1) considerations; 2) Designing modern database systems for digital platforms with important principles; 3) The design and development method has 7 important steps; 4) Planning and developing an appropriate and efficient digital platform system; and 5) how to use and evaluate the effectiveness of digital platforms.
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