Interpretations of Status Expression in the Purchase Intention of Traditional Silk Apparel as Luxury from Thai Female Consumers
คำสำคัญ:
Status Expression, Purchase Intention, Traditional Thai Silk, Buying Behaviour, Female Consumersบทคัดย่อ
This study examines value-based motivations shaping female consumers’ intentions to purchase traditional Thai silk apparel using a quantitative survey conducted in Bangkok. Structural equation modelling assessed the effects of social value (𝑥̅ = 0.252, p < 0.05), functional and epistemic value (𝑥̅= 0.708, p < 0.01), and conditional value (𝑥̅ = 0.069, p = 0.07) on luxury purchase intention.
The results indicate that functional and epistemic values exert the strongest influence, suggesting that craftsmanship, product quality, cultural meaning, and personal significance are key drivers of purchase intention.
The conditional value was not statistically significant, implying that situational factors play a limited role. The four value dimensions were also significantly interrelated, supporting the internal coherence of perceptions of luxury value. These findings point to a shift toward a more subtle, emotionally grounded form of cultural luxury among Thai silk consumers, where authenticity, heritage appreciation, and refined self-expression increasingly outweigh conspicuous displays. In practice, the findings guide designers and textile stakeholders by emphasising the strategic roles of cultural storytelling, craft communication, and value-based positioning in Thailand’s evolving luxury market.
เอกสารอ้างอิง
Agarwal, I., & Kumar, R. (2025). The psychology of exclusivity: Drives luxury purchases. International Journal of Research Publication and Reviews, 6(3), 5517–5530. https://doi.org/10.55248/gengpi.6.0325.1260
Akarsu, T., Shaikh, S., & Maity, M. (2024). Luxury value perceptions and consumer outcomes: A meta-analysis. Psychology & Marketing, 42(1), 193–213. https://doi.org/10.1002/mar.22120
Athwal, N., Istanbulluoglu, D., & McCormack, S. E. (2019). The allure of luxury brands’ social media activities: A uses and gratifications perspective. Information Technology & People, 32(3), 603–626. https://doi.org/10.1108/ITP-01-2018-0017
Athwal, N., Wells, V. K., Carrigan, M., & Henninger, C. E. (2019). Sustainable luxury marketing: A synthesis and research agenda. International Journal of Management Reviews, 21(4), 405–426. https://doi.org/10.1111/ijmr.12195
Bardhan, A., & Bhattacharya, A. (2022). Role of traditional crafts in sustainable development and building community resilience: Case stories from India. Culture Society Economy Politics, 2(1), 38–50. https://doi.org/10.2478/csep-2022-0004
Becker, K., Lee, J. W., & Nobre, H. (2018). The concept of luxury brands and the relationship between consumer and luxury brands. Journal of Asian Finance, Economics and Business, 5(3), 51. https://doi.org/10.13106/jafeb.2018.vol5.no3.51
Berger, J., & Ward, M. (2010). Subtle signals of inconspicuous consumption. Journal of Consumer Research, 37(4), 555–569. https://doi.org/10.1086/655445
Bhandari, R. (2026). Thailand silk market (2025–2031) outlook: Growth, industry, size, trends, forecast, companies, share, revenue, value & analysis. 6Wresearch. Retrieved from https://www.6wresearch.com/industry-report/thailand-silk-market-outlook
Blasco-Arcas, L., Lee, H. M., Kastanakis, M. N., Alcañiz, M., & Reyes-Menéndez, A. (2022). The role of consumer data in marketing: A research agenda. Journal of Business Research, 146, 436–452. https://doi.org/10.1016/j.jbusres.2022.03.054
Brandão, A., & Magalhães, F. (2023). Please tell me how sustainable you are, and I’ll tell you how much I value you! The impact of young consumers’ motivations on luxury fashion. Cogent Business & Management, 10(3). https://doi.org/10.1080/23311975.2023.2287786
Brun, A., & Castelli, C. (2013). The nature of luxury: a consumer perspective. International journal of retail & distribution management, 41, 823–847. https://doi.org/10.1108/ijrdm-01-2013-0006
Chan, S. Y., Lim, Y. W., & Lim, W. L. (2021). Consumers’ buying behaviour on Malaysian traditional handicrafts. Conference on Management, Business, Innovation, Education and Social Sciences, 1(1), 7–19. https://journal.uib.ac.id/index.php/combines/article/view/4411
Chartprasert, D.-K., & Deedenkeeratisakul, K. (2022). Domestic Customers’ Perceived Value Toward Thai Cultural Products. Journal of Management Science Chiangrai Rajabhat University, 17(2), 31–59. https://so03.tci-thaijo.org/index.php/jmscrru/article/view/263439
Charungkiattikul, S., & Joneurairatana, E. (2021). A revival for Thailand’s textile traditions: New value for local materials (Eri silk) through art practice. TEXTILE, 19(3), 340–353. https://doi.org/10.1080/14759756.2021.1914957
Chotiudompant, S. (2013). The representation of consumerism and identity formation in contemporary Thai literature. Manusya Journal of Humanities, 16(1), 83–96. https://doi.org/10.1163/26659077-01601005
Collins, M., & Weiss, M. (2015). The role of provenance in luxury textile brands. International Journal of Retail & Distribution Management, 43(10-11), 1030–1050. https://doi.org/10.1108/IJRDM-07-2014-0091
Creswell, J. W. (2014). Research design: Qualitative, quantitative, and mixed methods approaches (4th Edition). Los Angeles, CA: Sage.
Crisp, B. R. (2010). Belonging, connectedness and social exclusion. Journal of Social Inclusion, 1(2), 123–132. https://hdl.handle.net/10536/DRO/DU:30032354
D’Arpizio, C., Levato, F., Steiner, A., & de Montgolfier, J. (2025). Luxury in transition: Securing future growth. Bain & Company. Retrieved from https://www.bain.com/insights/luxury-in-transition-securing-future-growth/
da Cunha Brandão, A. M. P., & Barbedo, H. (2023). Going (in)conspicuous: Antecedents and moderators of luxury consumption. Journal of Marketing Analytics, 11(3), 202–218. https://doi.org/10.1057/s41270-022-00157-8
Dangprapai, A., Cholachatpinyo, A., & Padgett, I. (2020). Foreign consumer value model for local Thai cultural products purchase. Kasetsart Journal of Social Sciences, 41(2), 434–440. https://so04.tci-thaijo.org/index.php/kjss/article/view/240431
Danziger, P.N. (2005). Let Them Eat Cake: Marketing luxury to the masses, as well as the classes. Dearborn Trade, Chicago, IL.
Daswani, A., & Jain, V. (2011). Understanding luxury branding: a conceptual framework. Media Asia, 38(3), 131–139. https://doi.org/10.1080/01296612.2011.11726892
Deloitte. (2023). Global powers of luxury goods 2023. Deloitte Touche Tohmatsu Limited. Retrieved from https://www.deloitte.com/global/en/Industries/consumer/analysis/gx-cb-global-powers-of-luxury-goods.html
Domingos, M., Vale, V. T., & Faria, S. (2022). Slow fashion consumer behavior: A literature review. Sustainability, 14(5), 2860. https://doi.org/10.3390/su14052860
Donvito, R., Aiello, G., Grazzini, L., Godey, B., Pederzoli, D., Wiedmann, K.-P., Halliburton, C., Chan, P., Tsuchiya, J., Skorobogatykh, N., Oh, H., Singh, R., Ewing, M. T., Lee, Y., Fei, L., Chen, C. R., & Siu, N. Y. (2020). Does personality congruence explain luxury brand attachment? The results of an international research study. Journal of Business Research, 120, 462–472. https://doi.org/10.1016/j.jbusres.2020.06.047
Dubois, D., Jung, S., & Ordabayeva, N. (2021). The psychology of luxury consumption. Current Opinion in Psychology, 39, 82–87. https://doi.org/10.1016/j.copsyc.2020.07.011
Eastman, J. K., Goldsmith, R. E., & Flynn, L. R. (1999). Status consumption in consumer behavior: Scale development and validation. Journal of Marketing Theory and Practice, 7(3), 41–52. Retrieved from https://www.jstor.org/stable/40469967
Elgebali, M., & Zaazou, R. (2023). The impact of value perception on luxury brand consumption. Open Journal of Business and Management, 11(5), 2288–2309. https://doi.org/10.4236/ojbm.2023.115126
Elliott, R., & Wattanasuwan, K. (1998). Brands as symbolic resources for the construction of identity. International Journal of Advertising, 17(2), 131–144. https://doi.org/10.1080/02650487.1998.11104712
Eng, T.Y., & Bogaert, J. (2010). Psychological and cultural insights into consumption of luxury Western brands in India. Journal of Customer Behaviour, 9(1), 55-72. https://doi.org/10.1362/147539210x497620
Essiz, O., & Senyuz, A. (2023). Predicting the value‐based determinants of sustainable luxury consumption: a multi‐analytical approach and pathway to sustainable development in the luxury industry. Business Strategy and the Environment, 33(3), 1721-1758. https://doi.org/10.1002/bse.3569
Fatta, D. D., Gera, N., & Mishra, N. K. (2019). Buying intention, acceptability and frequency of purchase: Analysing their determinants using SEM. International journal of electronic marketing and retailing, 10(4), 406–424. https://doi.org/10.1504/ijemr.2019.104215
Ghauri, P. N., & Grønhaug, K. (2005). Research methods in business studies: A practical guide (3rd Edition). London, England: Pearson Education.
Goretzko, D., Siemund, K., & Sterner, P. (2023). Evaluating model fit of measurement models in confirmatory factor analysis. Educational and Psychological Measurement, 84(1), 123–144. https://doi.org/10.1177/00131644231163813
Grigorian, V., & Petersen, F. E. (2014). Designing luxury experience. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.2442914
Hair, J.F., Hult, G.T.M., Ringle, C.M., Sarstedt, M., Danks, N.P., Ray, S. (2021). Evaluation of Reflective Measurement Models. In Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R. Classroom Companion: Business. Springer, Cham. https://doi.org/10.1007/978-3-030-80519-7_4
Han, S., & Kim, K. (2020). Role of consumption values in the luxury brand experience: Moderating effects of category and the generation gap. Journal of Retailing and Consumer Services, 57, 102249. https://doi.org/10.1016/j.jretconser.2020.102249
Hansen, F. (1976). Psychological theories of consumer choice. Journal of Consumer Research, 3(3), 117–142. Retrieved from https://www.jstor.org/stable/2488898
Hashim, H., Abdullah, S., Shafee, N. B., Suhaimi, S., & Ching, T. S. (2019). Analysis of the factors that influence customer purchase intention towards luxury fashion goods. Humanities & Social Sciences Reviews, 7(5), 454–458. https://doi.org/10.18510/hssr.2019.7551
Heine, K., & Phan, M. (2011). Trading-up mass-market goods to luxury products. Australasian Marketing Journal, 19(2), 108–114. https://doi.org/10.1016/j.ausmj.2011.03.001
Hennigs, N., Wiedmann, K.-P., Klarmann, C., Strehlau, S., Godey, B., Pederzoli, D., Neulinger, A., Dave, K., Aiello, G., Donvito, R., Taro, K., Táborecká-Petrovičová, J., Santos, C. R., Jung, J., & Oh, H. (2012). What is the value of luxury? A cross-cultural consumer perspective. Psychology & Marketing, 29(12), 1018–1034. https://doi.org/10.1002/mar.20583
Hu, L., & Bentler, P. M. (1999). Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural Equation Modeling, 6(1), 1–55. https://doi.org/10.1080/10705519909540118
Huang, R. (2023). Marketing strategy and operation mode of luxury goods lead to brand premium. BCP Business & Management, 47, 49–54. https://doi.org/10.54691/bcpbm.v47i.5168
Hung, H.-Y., & Lin, T.-L. (2015). A moderated mediation model of consumers’ role behaviors in brand communities. Asia Pacific Management Review, 20(3), 191-200. https://doi.org/10.1016/j.apmrv.2014.12.014
Husić-Mehmedović, M., & Čičić, M. (2009). Luxury consumption factors. Journal of Fashion Marketing and Management, 13(2), 231–245. https://doi.org/10.1108/13612020910957734
Kainth, J., & Verma, H. V. (2011). Consumption values: Scale development and validation. Journal of Advances in Management Research, 8(2), 285–300. https://doi.org/10.1108/09727981111175993
Kang, Y. J., & Park, S. Y. (2016). The perfection of the narcissistic self: A qualitative study on luxury consumption and customer equity. Journal of Business Research, 69(9), 3813–3819. https://doi.org/10.1016/j.jbusres.2015.12.073
Kaolawanich, R., Oe, H., Yamaoka, Y., & Chang, C. Y. (2020). A discussion of a luxury apparel brand strategy in an emerging market: Conceptual model with network perspectives. Journal of Social, Cultural and Political Studies, 4(2), 58–72. https://eprints.bournemouth.ac.uk/33963/4/57-Article%20Text-119-1-10-20200504.pdf
Kastanakis, M. N., & Balabanis, G. (2014). Explaining variation in conspicuous luxury consumption: An individual differences’ perspective. Journal of Business Research, 67(10), 2147–2154. https://doi.org/10.1016/j.jbusres.2014.04.024
Kenny, G. (2019). Customer surveys are not substitute for actually talking to customers. Retrieved from https://hbr.org/2019/01/customers-surveys-are-no-substitute-for-actually-talking-to-customers
Kettle, A. (2019). Textile and place. TEXTILE, 17(4), 332–339. https://doi.org/10.1080/14759756.2019.1639413
Kline, R.B. (2010). Principles and Practice of Structural Equation Modeling. New York: The Guilford Press.
Lim, W. M. (2024). What Is Quantitative Research? An Overview and Guidelines. Australasian marketing journal, 33(3), 325–348. https://doi.org/10.1177/14413582241264622
Liu, S.F., Lee, H.C., & Lien, N.H. (2021). Do fast fashion consumers prefer foreign brands? The moderating roles of sensory perception and consumer personality on purchase intentions. Asia Pacific Management Review, 26(2), 103–111. https://doi.org/10.1016/j.apmrv.2020.09.001
Liu, T., Tan, C. S. L., & Quintero Rodríguez, C. (2025). Virtual consumption in luxury brands: consumer purchase motivations of virtual luxury fashion in virtual worlds. Journal of fashion marketing and management: An International journal, 29(5), 844–862. https://doi.org/10.1108/JFMM-05-2024-0175
Mason, M. C., Oduro, S., Umar, R. M., & Zamparo, G. (2023). Effect of consumption values on consumer behavior: A meta-analysis. Marketing Intelligence & Planning, 41(7), 923–944. https://doi.org/10.1108/mip-03-2023-0100
McAleer, M., & Mao, N. (2017). Theravada Buddhism and Thai luxury fashion consumption. Journal of Reviews on Global Economics, 6, 58–67. https://doi.org/10.6000/1929-7092.2017.06.05
Mundel, J., Soopramanien, D., & Huddleston, P. (2021). Affordable luxuries: Comparing American and Chinese millennial consumers. Asia Pacific Management Review, 26(4), 215–225. https://doi.org/10.1016/j.apmrv.2021.02.003
Naumova, O., Bilan, S., & Naumova, M. (2019). Luxury consumers’ behavior: A cross-cultural aspect. Innovative Marketing, 15(4), 1–13. https://doi.org/10.21511/im.15(4).2019.01
O’Boyle, E. H., Jr., & Williams, L. J. (2011). Decomposing model fit: Measurement vs. theory in organizational research using latent variables. Journal of Applied Psychology, 96(1), 1–12. https://doi.org/10.1037/a0020539
Patichol, P., Wongsurawat, W., & Johri, L. M. (2014). Upgrade strategies in the Thai silk industry: balancing value promotion and cultural heritage. Journal of Fashion Marketing and Management: An International Journal, 18(1), 20–35. https://doi.org/10.1108/jfmm-09-2011-0059
Pencarelli, T., Taha, V. A., Škerháková, V., Valentiny, T., & Fedorko, R. (2019). Luxury products and sustainability issues from the perspective of young Italian consumers. Sustainability, 12(1), 245. https://doi.org/10.3390/su12010245
Perera, A., Samarakoon, S. M. A. K., & Wanninayake, W. M. C. B. (2021). The moderating effect of personal cultural orientation on brand association and conspicuous consumption: A study in the context of luxury fashion brand market in Sri Lanka. Journal of Business and Technology, 5(1), 48–66. https://doi.org/10.4038/jbt.v5i1.27
Ponterotto, J. G., & Ruckdeschel, D. E. (2007). An overview of coefficient alpha and a reliability matrix for estimating adequacy of internal consistency coefficients with psychological research measures. Perceptual and Motor Skills, 105(3), 997–1014. https://doi.org/10.2466/pms.105.3.997-1014
Prathumnet, N., Chantachon, S., Paengsoi, K., Thongwol, N., & Saenyabud, B. (2010). An application of indigenous knowledge for conservation and development of the production process of silk cloths. Journal of Social Sciences, 6(3), 330–332. https://doi.org/10.3844/jssp.2010.330.332
Punchibandara, T. (2017). Do luxury brands reflect status or conspicuousness?-literature-based review on case comparison of luxury cars, fashion designs and watches. Retrieved from https://www.academia.edu/34049886/
Ritch, E. L. (2020). Experiencing fashion: The interplay between consumer value and sustainability. Qualitative Market Research: An International Journal, 23(2), 265–285. https://doi.org/10.1108/qmr-09-2019-0113
Rohkrämer, T., & Schulz, F. R. (2009). Space, place and identities. History Compass, 7(5), 1338–1349. https://doi.org/10.1111/j.1478-0542.2009.00627.x
Ruvio, A., & Shoham, A. (2007). Innovativeness, exploratory behavior, market mavenship, and opinion leadership: An empirical examination in the Asian context. Psychology & Marketing, 24(8), 703–722. https://doi.org/10.1002/mar.20180
Sawasdee, K., Yodmalee, B., & Phaengsoi, K. (2015). Silk patterns: Conservation and development of traditional Thai silk production for added commercial value in Khon Kaen Province. Asian Culture and History, 7(1), 41–48. https://doi.org/10.5539/ach.v7n1p41
Schade, M., Hegner, S. M., Horstmann, F., & Brinkmann, N. (2016). The impact of attitude functions on luxury brand consumption: An age-based group comparison. Journal of Business Research, 69(1), 314–322. https://doi.org/10.1016/j.jbusres.2015.08.003
Schumacker, R. E., & Lomax, R. G. (2016). A Beginner’s Guide to Structural Equation Modeling (4th Edition). New York, Routledge.
Seo, Y., & Buchanan‐Oliver, M. (2015). Luxury branding: The industry, trends, and future conceptualisations. Asia Pacific Journal of Marketing and Logistics, 27(1), 82–98. https://doi.org/10.1108/apjml-10-2014-0148
Shavitt, S., & Cho, H. (2016). Culture and consumer behavior: The role of horizontal and vertical cultural factors. Current Opinion in Psychology, 8, 149–154. https://doi.org/10.1016/j.copsyc.2015.11.007
Sheth, J. N., Newman, B. I., & Gross, B. L. (1991). Why we buy what we buy: A theory of consumption values. Journal of Business Research, 22(2), 159–170. https://doi.org/10.1016/0148-2963(91)90050-8
Shukla, P., Singh, J., & Banerjee, M. (2015). They are not all same: Variations in Asian consumers’ value perceptions of luxury brands. Marketing Letters, 26(3), 265–278. https://doi.org/10.1007/s11002-014-9327-x
Sjostrom. T., Corsi, A. M., & Lockshin, L. (2016). What characterises luxury products? A study across three product categories. International Journal of Wine Business Research, 28(1), 76–95. https://doi.org/10.1108/ijwbr-05-2015-0017
Stepien, B. (2018). Snobbish Bandwagoners: Ambiguity of Luxury Goods’ Perception. Central European Management Journal, 26(1), 79–99. https://doi.org/10.7206/jmba.ce.2450-7814.220
Streiner, D. L. (2003). Starting at the beginning: An introduction to coefficient alpha and internal consistency. Journal of Personality Assessment, 80(1), 99–103. https://doi.org/10.1207/s15327752jpa8001_18
Sudo, R. (2021). Report on today’s traditional textile scene in Laos and Chiang Mai. International Journal of Human Culture Studies, 2021(31), 286–291. https://doi.org/10.9748/hcs.2021.286
Supriyadi, Hertanto, & Rafiq, M. (2020). Customer value toward purchase intention on luxury brand. Business and Entrepreneurial Review, 20(1), 33–44. https://doi.org/10.25105/ber.v20i1.6781
Takeshi, K. N., Tricharoenrat, M., Bennur, S., & Walsh, J. (2017). Thailand. In S. Bennur & J. Halapete (Edition), Retailing in emerging markets, 279–324. Fairchild Books. https://doi.org/10.5040/9781501319099.ch-008
Taylor, C. R., Borenstein, B., & Pangarkar, A. (2024). What, no logos? Why some minimalists prefer quiet luxury. Psychology and Marketing, 42(1), 142–158. https://doi.org/10.1002/mar.22121
Thailand Board of Investment. (n.d.). Thailand: Textile industry. Retrieved from https://www.boi.go.th/index.php?page=business_opportunities_detail&topic_id=117531&language=en
Thani, S., & Sharma, A. (2021). The Psychology behind Luxury Consumption. Journal of Pharmaceutical Research International, 33, 341–349. https://doi.org/10.9734/jpri/2021/v33i57b34065
Thomsen, T. U., Holmqvist, J., Wallpach, S. von, Hemetsberger, A., & Belk, R. W. (2020). Conceptualising unconventional luxury. Journal of Business Research, 116, 441–445. https://doi.org/10.1016/j.jbusres.2020.01.058
Ting, M., Goh, Y., & Isa, S. M. (2016). Determining consumer purchase intentions toward counterfeit luxury goods in Malaysia. Asia Pacific Management Review, 21(4), 219–230. https://doi.org/10.1016/j.apmrv.2016.07.003
Trading Economics. (n.d.). Thailand - Exports of silk. Retrieved from https://tradingeconomics.com/thailand/exports/silk
Triandis, H. C. (2001). Individualism-collectivism and personality. Journal of Personality, 69(6), 907–924. https://doi.org/10.1111/1467-6494.696169
Tu, J.-C., Hsu, C.-F., & Creativani, K. (2022). A study on the effects of consumers’ perception and purchasing behavior for second-hand luxury goods by perceived value. Sustainability, 14(16), 10397. https://doi.org/10.3390/su141610397
Vigneron, F., & Johnson, L. W. (2004). Measuring perceptions of brand luxury. Journal of Brand Management, 11(6), 484–506. https://doi.org/10.1057/palgrave.bm.2540194
Wang, T. (2017). Social identity dimensions and consumer behavior in social media. Asia Pacific Management Review, 22(1), 45–51. https://doi.org/10.1016/j.apmrv.2016.10.003
Wang, Y. (2021). A conceptual framework of contemporary luxury consumption. International Journal of Research in Marketing, 39(3), 788–803. https://doi.org/10.1016/j.ijresmar.2021.10.010
Wei, Y. (2022). A study of the luxury brand marketing strategy and its influence on consumers. In Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022), 275–280. Paris, France: Atlantis Press.https://doi.org/10.2991/aebmr.k.220603.046
Wiedmann, K., Hennigs, N., & Siebels, A. (2009). Value‐based segmentation of luxury consumption behaviour. Psychology and Marketing, 26(7), 625–651. https://doi.org/10.1002/mar.20292
Wiedmann, K., Hennigs, N., Klarmann, C., & Behrens, S. (2013). Creating Multi-Sensory experiences in luxury marketing. Marketing Review St Gallen, 30(6), 60–69. https://doi.org/10.1365/s11621-013-0300-4
Xu, L., & Liu, Z. (2025). Aspirational luxury consumption among young bottom-of-pyramid consumers. Asian Journal of Business Research, 15(4). https://doi.org/10.14707/ajbr.250212
Ye, S., Liu, X., & Shi, S. (2015). The research of status’s influence on consumers’ self-brand connection with luxury brands: Moderating role of self-esteem and vanity. Open Journal of Business and Management, 3(1), 11–19. https://doi.org/10.4236/ojbm.2015.31002
ดาวน์โหลด
เผยแพร่แล้ว
รูปแบบการอ้างอิง
ฉบับ
ประเภทบทความ
สัญญาอนุญาต
ลิขสิทธิ์ (c) 2026 วารสารกลยุทธ์และความสามารถทางการแข่งขันองค์กร
อนุญาตภายใต้เงื่อนไข Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
ข้อคิดเห็นที่ปรากฏและแสดงในเนื้อหาบทความต่าง ๆ ในวารสารกลยุทธ์และความสามารถทางการแข่งขันองค์กร ถือเป็นความเห็นและความรับผิดชอบโดยตรงของผู้เขียนบทความนั้น ๆ มิใช่เป็นความเห็นและความรับผิดชอบใด ๆ ของศูนย์กลยุทธ์และความสามารถทางการแข่งขันองค์กร มหาวิทยาลัยเทคโนโลยีพระจอมเกล้าธนบุรี
บทความ ข้อมูล เนื้อหา และรูปภาพ ฯลฯ ในวารสารกลยุทธ์และความสามารถทางการแข่งขันองค์กร ถือเป็นลิขสิทธิ์เฉพาะของศูนย์กลยุทธ์และความสามารถทางการแข่งขันองค์กร มหาวิทยาลัยเทคโนโลยีพระจอมเกล้าธนบุรี หากบุคคลหรือหน่วยงานใดต้องการนำทั้งหมดหรือส่วนหนึ่งส่วนใดไปเผยแพร่ต่อหรือเพื่อกระทำการใด ๆ จะต้องได้รับอนุญาตเป็นลายลักษณ์อักษรจากศูนย์กลยุทธ์และความสามารถทางการแข่งขันองค์กร มหาวิทยาลัยเทคโนโลยีพระจอมเกล้าธนบุรีก่อนเท่านั้น
