Factors Affecting The Decision to buy used Cars from Customers of AP Auto Master Co., Ltd.

Abstract

A research study on factors affecting customers' decision to buy used cars of AP Auto Master Co., Ltd. The purpose of this study was to study and to compare the buying decisions of customers of AP Auto Master Co., Ltd. classified by personal characteristics. The sample used in the research consisted of 108 customers who bought used cars of AP Auto Master Co., Ltd. By using convenience selection random sampling, the questionnaire was a 5-level rating scale. The researcher checked for content validity and the language used in the questionnaire by finding the Index of Item Objective Congruence (IOC) of expert opinions and analyzed to find confidence values (Reliability) of the questionnaire by calculating the Cronbach Alpha Coefficient. The reliability coefficient alpha of the entire questionnaire was obtained as .85.This research Statistics were used to analyze the data, including percentage statistics, mean values, standard deviations, mean tests with t-tests, and One-way ANOVA.

          The overall results of the research revealed that the average decision to buy used cars of customers of AP Auto Master Co., Ltd. was generally at a high level             ( =3.91, S.D.= 0.212) .   

Recommendations for this study on products the management of AP Auto Master Co., Ltd. had to provide a car with an attractive exterior, beautiful shape with a beautiful interior design and use modern technology. There is a price that is suitable for the quality. Give the appropriate repayment period. There must be a policy requiring privileged cards for use in service and has a policy requiring employee to provide services systematically. There is a speed in providing service, there is a clear explanation of after-sales service procedures.