Factors Affecting Purchasing Decision Of Used Cars For Customers In Wang Thonglang District, Bangkok.

Abstract

        The purposes of this study were to study factors affecting consumer decision to buy used cars in Wang Thonglang District, Bangkok and to compare factors affecting consumers decision to buy used cars in Wang Thonglang District, Bangkok classified by personal factors. The sample used in the study was 400 consumers who bought used cars. The research instrument was a questionnaire. The statistics used in the research were frequency, percentage, mean, standard deviation, t-test, F-test (One-way ANOVA).

        The results of the research showed that 1) Most of consumers deciding to buy used cars were male, aged between 30 - 39 years old, employee in private sectors, high school education/vocational certificate, single status, average monthly income 10,000 - 20,000 baht. 2) As a whole, the factor affecting the decision to buy used cars, the decision level was the highest level. When considering in each aspect found that ranked at the highest level in 6 aspects, namely, first as personnel providing service followed by the physical environment, marketing promotion, service process, price and product. The aspect with the lowest mean was at a high level and the last was in term of place. 3) Comparison of factors affecting consumers decision to buy used cars, classified by personal factors, it was found that consumer with different gender, age, occupation, level of education, marital status and average monthly income. There were different buying decisions at statistical significance at the 0.05 level.