Factors Affecting Work Motivation of Personnel of SCB Protech Company Limited

Abstract

Abstract

               The research study on factors affecting work motivation of personnel of SCB Protech Company Limited aimed to investigate motivational drivers in work performance. The objectives included examining motivation levels in work performance, comparing motivation discrepancies based on individual factors, and exploring the relationship between motivators and hygiene factors with work performance among telephone insurance sales employees at SCB Protech Company Limited The study encompassed a population of 232 telephone insurance sales employees working at SCB headquarters and G-Tower. Data collection utilized questionnaire surveys, with statistical analysis employing frequency distributions, percentages, means, standard deviations, t-tests, F-tests (One-way ANOVA) and Pearson correlation coefficients.

               Findings revealed a predominantly female sample group, aged between 26 - 30 years, predominantly single, with educational backgrounds spanning high school. The average monthly income ranged between 20,001 - 40,000 Baht, with work tenure exceeding 6 months up to 1 year. Overall, motivational factors in work performance were rated high (mean = 3.65), including motivators factors (mean = 3.65) and hygiene factors (mean = 3.65). Work performance motivation was also rated high (mean = 3.72). Hypothesis testing indicated that differing individual factors did not significantly impact work performance motivation among telephone insurance sales employees at SCB Protech Company Limited. (statistically insignificant at the 0.05 level). Both motivators (Sig. = 0.000) and hygiene factors (Sig. = 0.000) displayed statistically significant and positive relationships with work performance, both overall and individually, among telephone insurance sales employees at SCB Protech Company Limited. (significant at the 0.01 level). Recommendations included considering adjustments to remuneration based on employee levels, providing training to enhance communication and telephone sales skills, and fostering an environment receptive to employee suggestions for workplace improvements.