Factors related to Students decision to use drug store services Faculty of Pharmacy Western

Abstract

            This research aimed to 1. Study the opinions on marketing mix of pharmacy students, Western University. 2. Study the behavior of pharmacy students in using drugstore services of Western University. 3. Study the factors related to the decision to use drugstore services of pharmacy students, Western University. The sample group used in this study and research were pharmacy students, Western University, Lad Sawai Subdistrict, Lam Luk Ka District, Pathum Thani Province, 130 first- to fifth-year students, and 109 respondents. The instrument was a questionnaire. The statistics used for analysis were percentage, mean, standard deviation, and Chi-square test.

            The research results found that 1. Most of the respondents were female, 85 people (78.0 percent), most of whom were 19-21 years old, 80 people (73.4 percent), most of whom were first-year students, 44 people (40.4 percent), and most of them had an income of less than or equal to 10,000 baht, 66 people (60.6 percent). 2. The respondents had opinions on marketing mix factors in general, with opinions at a high level. When considering each aspect, the aspect with the highest average value was product, with the highest level of opinion, followed by process, with the highest level of opinion, and the least level was promotion, with a high level of opinion. 3. Most of the respondents had bought medicines from a drugstore, with a frequency of buying medicine less than once a month, and an average cost of buying medicine per time of 100-300 baht. The purpose of buying medicines to treat current diseases was to control the influence of buying medicines on most of them, the students themselves, Using the service between 13.01-17.00 hrs. Using the service Monday-Friday. The reason for buying medicine in the drugstore was because it took less time. Most of them focus on the brand of the medicine and the brand of the medicine. Most of them focus on the case of medicine for the face. Other products that they wanted to buy in the drugstore, besided medicine, were food supplements and had never compared prices. 4. The relationship of the general information of the respondents with the behavior of choosing to receive services from the drugstore found that gender, age, and grade level were not related to having ever bought medicine in the drugstore, frequency of buying medicine, cost of buying medicine per time, purpose of buying medicine, influential person in buying medicine, time of using the service, date of using the service, reason for buying medicine in the drugstore, importance of brand/brand, importance of the brand of medicine in every case, other products that they wanted to buy in the drugstore besides medicine, and comparing the price of medicine in each store. As for monthly income and influential person in buying medicine, there was There was a correlation with  a statistically significant level  at  0.05