The Gap in Expectations from Entrepreneurs Regarding Graduate Characteristics in Chiang Rai Province

Abstract

This research objectives are 1. to study the characteristics of graduates according to the expectations of enterprises in Chiang Rai Province and 2. to analyze the gap between the characteristics of graduates according to the expectations of entrepreneurs and those that Chiang Rai Rajabhat University produces. Entrepreneurs' hopes for Faculty of Management Science.The sample group studied consisted of 252 graduate users from various establishments that hired graduates in the aforementioned  fields to work. The instrument used for data collection was Questionnaire regarding expectations of desirable graduate characteristics which has been checked for accuracy and confidence Statistics used for data analysis include descriptive statistics, including percentages, means, and standard deviations.

            The research results found that Entrepreneurs have the highest expectations for every aspect of graduates' characteristics. The highest expectations lie in maintaining the organization's assets. which had the highest average value of 4.51, followed by discipline and responsibility at 4.49 and intelligence at 4.48, respectively. The aspect with the lowest average expectation was personality and appropriate behavior at 4.39 but it is still considered to be at the highest level as well. When considering the standard deviation value It was found that the value was between 0.67 - 1.42, indicating that the data was moderately to somewhat distributed. It reflects that entrepreneurs place high importance on various characteristics of graduates. Especially taking care of property, discipline and tact.

            Analysis of the gap between graduate characteristics as expected by the establishment and those produced by Chiang Rai Rajabhat University. There is only a slight difference in averages. An average that is at a very low level but it’s also able to develop the curriculum or teaching further according to the needs of graduate users. The results of the analysis show that every aspect has an average level of "the highest" at a value of approximately 4.45-4.50. This shows very high expectations from the establishment. Indicating consistency in the establishment's expectations. The statistical significance level (Sig) helps to see whether the results of the analysis are statistically significant or not. with values ​​lower than 0.05 for many features. It shows that the results are highly reliable and can confirm that these expectations are true. This indicates that establishments place great importance on morality, ethics, knowledge and communication skills. And this is important information that helps Chiang Rai Rajabhat University improve its curriculum and training to prepare graduates to respond well to market demands.