The promotion and development of public services for the quality of life of the people by the Nong Kathing Subdistrict Administrative Organization, Nong Kathing Subdistrict, Lam Plai Mat District, Buriram Province

Abstract

          The study of the Promotion and Development of Public Services on the Quality of Life of the People in Nong Krating Subdistrict Administrative Organization, Nong Krating Subdistrict, Lam Plai Mat District, Buriram Province. This study is qualitative research aimed at examining the current state of public service provision by the Nong Krating Subdistrict Administrative Organization (SAO) in Nong Krating Subdistrict, Lam Plai Mat District, Buriram Province, and exploring the promotion and development of public services concerning the quality of life of the people in the same area. The research employed in-depth interviews, non-participant observation, and documentary study as the main research methods. The research instrument used was a semi-structured interview form. Data were collected from documents, textbooks, and related research studies, as well as through informal interviews. The data were analyzed using descriptive analysis.

            The results of the study revealed that 1) The general condition of public service provision by Nong Krating SAO shows that the organization focuses on developing infrastructure according to the needs of the people, enhancing public services in collaboration with other agencies to improve quality of life, and promoting tourism projects to generate income and stimulate the local economy. 2) The promotion and development of public services concerning the quality of life of the people indicate that Nong Krating SAO emphasizes development in four key areas: (1) Infrastructure – facilitating transportation and public utilities. (2) Quality of Life – promoting health, education, careers, and community economy. (3) Public Order – through good governance and public participation. (4) Environment and Culture – sustainable resource management and preservation of local traditions.

            All initiatives align with the Local Development Plan (2023–2027) and Buriram Province’s strategies, aiming to sustainably enhance the quality of life and economic well-being of the people.