The Creation of Mascot form Cultural Context to Value Adding

Abstract

The article “The Creation of Mascot from Cultural Context to Value Adding” focuses on the history of the timeline, from being a character design, cartoon and developing into a mascot which includes styles and the theory of creation and the use of cultural context to the design concept, towards the integration of teaching and learning in related subjects. There is less information about the mascot in Thailand, because the development started not long ago, especially the mascots that are derived from the cultural context. In the beginning, it was mostly in the form of cartoon characters, developed into mascots which are popular and can create value. In Japan, this is a good example of using cultural context to create the mascots, from the idea generation, presentation, implementation, activities, and the production of the souvenirs, this helps the mascot being known worldwide. Some mascot step into being a global mascot, and some can become the cultural icons or cultural context itself, with long continuous usage together with building image and effective public relations, In Thailand, mascots are considered as an important part of the organization. government agency or activities as the representatives in communication and public relations to the target groups. The mascot design trend develops in the good way, the numbers of the young designers are increasing, there are many design subjects are still taught which relate to the cultural context, to meet the needs for different purposes, for example, the design for the community. product development, leading to create value and promote until it becomes Thailand soft power in the near future.