Fashion Subcultures in Southeast Asia: Cultural Dynamics

Authors

  • Thanotai Mongkolsin Asst. Prof. Dr., Fashion Design Department, School of Fine and Applied Arts, Bangkok University

DOI:

https://doi.org/10.69598/decorativeartsjournal.4.162-187

Keywords:

Subculture, Fashion, Southeast Asia, Identity, Cultural Dynamics

Abstract

This academic article focuses on fashion subcultures in Southeast Asia, with a focus on analyzing the cultural dynamics that influence the formation of identity and social expression within these subgroups. The study compiles, investigates, and analyzes data from eight distinct subcultures across eight countries: Kmeng Steav in Cambodia, Scooterist in Indonesia, Skinhead in Malaysia, Burmese Punk in Myanmar, Jejemon in the Philippines, Ah beng in Singapore, Wan Boy and Skoy Girl in Thailand, and Tre Trau in Vietnam. These subcultures emerged as a response to social, political, and economic factors. The study’s findings indicate that these subcultures are not merely fashion trends but also serve as a means of social resistance, reflecting inequality and providing a platform for youth to express their identities through fashion styles, hairstyles, and music preferences. The fashion styles within these subcultures are predominantly a blend of local and Western cultural influences, resulting in unique forms that reflect the cultural identity of the region. Moreover, the article highlights the role of social media in expanding and transforming fashion subcultures within the context of the digital age.

Keywords: Subculture, Fashion, Southeast Asia, Identity, Cultural Dynamics

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Published

2025-04-30

How to Cite

Mongkolsin, T. (2025). Fashion Subcultures in Southeast Asia: Cultural Dynamics. DEC Journal, 4(1), 162–187. https://doi.org/10.69598/decorativeartsjournal.4.162-187

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